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Case study · NO. 03

Stop listing names.

Every group chat has someone typing out their World Cup XI as a comma-separated list. A list isn't a lineup. This makes you put it on a pitch — and export the receipt.

Started
Spring 2026
Status
Live
Pool
48 nations + 20 EPL clubs
Output
A shareable squad card

Commit to a formation

A list of names dodges every hard question. A real lineup has a formation, and a formation has consequences: pick a 4-3-3 and someone you love doesn’t fit. So this forces the argument to commit — eleven starters in real positions, seven subs, on an actual pitch — and the climax isn’t saving, it’s exporting: a squad card you drop into the chat as a manager’s signature on an opinion. Once one person posts theirs, everyone has to answer with a real lineup too.

Small on purpose

It’s the smallest of the games and its pieces went on to earn their keep — the formation geometry and pitch built here power the Card Collector’s squad tab and its PvP engine’s line ratings. Where it goes next is the fun part: an arena for dream squads, and importing your Card Collector binder or EPL Manager team so the whole family of games can stage fake tournaments against each other. The match engine already exists; the squads just need a doorway.